Top Jeans Companies by Sales - Who Sells the Most Jeans in 2025?

When you hunt for the pair that practically sells itself, you’re really asking which brand dominates jeans sales worldwide. The answer isn’t a secret for industry insiders, but it isn’t always obvious for shoppers, investors, or fashion students. Below you’ll get the numbers, the reasons behind them, and a quick way to tell if a brand’s claim is legit.

Key Takeaways

• Levi Strauss & Co. led global denim revenue in 2024, holding roughly 22% of the market.
• VF Corporation’s Wrangler brand is the second‑largest seller, driven by strong US store presence.
• Gap Inc., Kontoor Brands (Lee), and American Eagle Outfitters round out the top five, each covering 8‑12% of global sales.
• Revenue and unit figures come from a mix of company filings, Euromonitor International, and the US Department of Commerce.
• Brands that blend heritage storytelling with data‑driven sizing and sustainable fabrics keep the sales momentum.

How denim sales are tracked

Analysts rely on three main sources:

1. Company annual reports - they disclose revenue broken out by product category.
2. Market‑research firms such as Euromonitor International provides independent estimates of unit volume and market share for denim worldwide.
3. Government trade data - the US Department of Commerce publishes import‑export figures that help triangulate total denim production.

When the three line up, you get a reliable picture of who’s actually moving the most pairs.

2024‑2025 market snapshot

Why Levi Strauss & Co. stays on top

Levi’s legacy dates back to 1853, and the brand has turned that history into a modern pricing strategy that spans premium 511s to value‑priced 501s. Three factors keep the sales engine humming:

• Brand equity: A 2024 survey by the NPD Group market‑research firm found Levi’s most recognizable among 18‑34‑year‑olds in the U.S.
• Supply‑chain agility: The company runs 12 regional distribution hubs, cutting shipping time to under three days for North America.
• Sustainability push: 70% of 2024 production used recycled cotton, attracting eco‑conscious buyers and qualifying for green retailer programs.

All of that translates into a higher average selling price (ASP) of $90 per pair, which boosts revenue even when unit growth slows.

VF Corporation’s Wrangler - the workhorse

Wrangler’s strength lies in its deep connection to the American workwear culture. The brand’s “Built for the West” narrative resonates on the West Coast, while its partnership with major outdoor retailers fuels a steady flow of mid‑range buyers.

Unlike Levi, Wrangler leans on a lower ASP of $65, but it offsets that with volume. The brand also leverages the US Department of Commerce trade data on denim imports to keep raw‑material costs in check.

Gap Inc. - the value‑focused contender

Gap’s denim portfolio, especially the Old Navy line, targets families and budget shoppers. The company’s 2024 shift toward “lean inventory” meant quarterly restocks aligned with trend data from Euromonitor International. That data‑driven approach cut markdowns by 12% and kept the brand in the top‑five list.

Kontoor Brands (Lee) - the heritage niche

Lee’s “Relaxed Fit” aesthetic gained traction with the rise of “comfort‑first” fashion in 2024. Kontoor’s focus on specialty retailers and a strong online presence in Asia helped it climb US$1.9 billion in denim revenue. The company also introduced a line of hemp‑blended jeans, appealing to the sustainability market.

American Eagle Outfitters - the youth driver

AE’s “Real Me” campaign, built around inclusive sizing, captured the 15‑24 demographic. With an ASP of $70 and a high repeat‑purchase rate (35% of shoppers bought a second pair within six months), the brand pushed its unit sales past the 300‑million mark.

Trends that keep the top sellers ahead

Four macro trends shape the denim landscape:

1. Digital‑first shopping: Brands that integrate virtual try‑on tech see 18% higher conversion.
2. Supply‑chain transparency: Consumers ask for origin info; brands publishing blockchain‑verified data see a 9% sales lift.
3. Sustainability credentials: Recycled‑cotton lines now account for 30% of global denim volume.
4. Fit personalization: AI‑driven sizing tools reduce returns, boosting profit margins.

Companies that embed these trends into product development stay ahead of the sales curve.

How to verify a brand’s sales claim

Never take a headline at face value. Follow this three‑step checklist:

• Grab the latest annual report - look for “denim” or “jeans” revenue breakdown.
• Cross‑check with an independent source like Euromonitor or NPD Group for unit volume.
• Validate against customs and trade data from the US Department of Commerce for consistency.

If the numbers line up across all three, you’ve got a solid claim.

Quick checklist for evaluating denim brands

• Is the company’s denim revenue disclosed in its 10‑K filing?
• Does the brand appear in the top‑five list of the latest Euromonitor Denim Report?
• Are sustainability metrics (recycled content, water usage) publicly reported?
• Does the brand use digital fitting tools to reduce returns?
• Is the brand’s market share growing year over year?